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London-based design studio ustwo created a heck of a game in Whale Trail, but it’s failing as a commercial entity. It’ll never hit the App Store top 10. The face of its bubbly and wide-eyed mascot, Willow, will never grace products like panties or fruit snacks. And at its current pace, it’ll be awhile before it generates a decent profit.

The studio has huge expectations that aren’t being met, and just based on trends, it’s clear that Whale Trail will continue not meeting them. It’s a failure in this life. But will it be one in its next? Again, ustwo is spending money on Whale Trail, giving it a second wind via creative mouth-to-mouth. It’s retooling and redesigning the oddball flying game as a free-to-play title in a high-bandwidth effort to attract the casual audience that the original version failed to reach, but managed to brush.

The hope is that this model, alongside some fresh content, will finally put the game over the top and onto hundreds of thousands, if not millions, of phones and tablets across the world. It’s a crazy plan. Crazy, however, is kinda its project lead’s thing.

On Conversion, Failure, And Journeys

I’ve been speaking with ustwo co-founder Mills about the upcoming transformation. Mills is like a bizarro Clint Eastwood. In the face of adversity he has the same grit and air of determination, but instead of a cowboy hat and a killer squint Mills rocks a long, flowing red wig and eyeglasses with thick, black frames. When he talks to you, even via e-mail, you feel his warmth, energy, and passion. He’s funny, too, and you see a lot of his brand of humor in his game. As we talk, he refuses to call the original Whale Trail a failure despite being able to produce evidence indicating as much. Instead, he calls it a “succailure” and the process of making it a F2P title a “journey.”

“Whale Trail was our first proper game release,” Mills tells TouchArcade. “Full heart, full passion. The launch was a success for our studio, showering loads of eyeballs on us but something didn’t quite click. Although we were hitting 12,000 downloads a day at launch, it tailed off pretty quick.”

In fact, Whale Trail has just hit over 188,000 total sales, and it shifts around 250 units a day across Android and iPhone and iPad. These kind of numbers would be enough for a lot of studios, but ustwo spent oodles of cash on the game. It needed Whale Trail to be up there with the Angry Birds and Fruit Ninjas and the Cut the Ropes of the world.

How those titles manage to stay up top is a matter of debate. Mills doesn’t believe that featuring, reviews, or exposure brings in new downloads. He thinks that word of mouth is now driving sales. As evidence, he notes that the game’s trailers still get around 500 new views a day and the music video for the theme used in the game drives interest, too. Riding on a wave of featuring, however, Whale Trail managed to light up the charts for a short period. Mills shot us the following handy chart, for those of you into the numbers:

Learning about why the game didn’t keep selling at its initial, breakneck pace is an important component of its upcoming transformation. Mills is soaking up everything he can. He frequently frames this entire ordeal as a learning experience.

“We went back to the drawing board and dove deep into the blue waters to understand why Whale Trail wasn’t quite able to take off. We had made a wonderful experience but there wasn’t enough ‘replay’ value in the current game. The new challenge levels added in iteration release two and three helped, but we needed more. Much more,” he adds.

The new version of the game is, indeed, functionally different. As you collect bubbles and travel, you’ll collect an in-game currency called Krill. With Krill, you can buy new powers, “useable treats,” costumes for Willow and its five new playable friends. If you want this stuff without the grind, you can buy Krill straight-up.

“The game is so much better. Players are now in full control of their destiny and each play rewards them. This was missing before,” he says.

If you’ve already purchased Whale Trail, Mills says you’ll receive a “BIG” bag of Krill when you update to the new version. Additionally, you’ll receive a message designed to make you feel “special.” Mills worries about how the current install base is going to react to this massive change, since the regular version will essentially die after this update. Perhaps that’s why this message to fans will be “like finding a bag of money in your house that you can use to pimp it right up 50 style” or “like finding a bag of candy that is so sweet, yet so sticky.”

When I bring up failure, Mills says I have a point, but he describes the experience so far as a “journey.” His studio has had opportunities to sell off the IP or actually make money, but ustwo as a whole is more interested in learning at this point.

“You can look at it as a failure, but I see it as journey,” Mills says. “Each iteration of Whale Trail has created a new buzz and has engaged the players more. It’s been a big lesson for me especially in regards to releasing something I wanted and releasing something that the majority of players want. We were very successful at creating buzz, we were very open about the whole experience and the story of Whale Trail will now be told via Penguin,” he tells us. He means the publishing company, not an actual penguin.

“We had two Whale Trail acquisition offers for the game as it currently stands now, but we were not interested in money. We were interested in better understanding what we could do to make the game better. I couldn’t walk away from it now, knowing it was not the game we wanted it to be. The game we have since built and are testing now with players is the game we should have released back then but didn’t realize it at the time.”

Even though the Whale Trail flopped, Mills notes some positives. It gave his studio new business opportunities, a higher-profile in the development community, and a lot of good will. These things, however, aren’t going to make new Whale Trail sail. A balance of IAP and fun mechanics are the only thing that’ll save it.

“I want to know more about free-to-play,” Mills says. “We are not being aggressive with the monetization potential. Players need never spend, but the joy they feel should allow the game to be pretty viral. We get a small social virility through Twitter right now, but the potential at the higher numbers is unreal. I guess the plan is for Willow to find some real Whales!”

We’ll have to see if the new version of Whale Trail hits the heights that Mills thinks it can reach. Regardless if it does or not, it’s going to be hard to call this iteration a failure. To Mills, success is all about what you do as you try to succeed.

“We didn’t set out to make something generic. Success is about crafting something you believe in and telling that story, granted it may never be a smash hit as the very concept of a little fat flying whale called Willow who lives in a psychedelic land is too far out for many to stomach, but we made something we are so proud of.”

We’ll have hands-on impressions in the near future.

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When you truly adore a game, sequels can be a scary thing. Sure, it’s more of what you love—but what if they mess it up? What if they abandon all the things you love for the sake of novelty? Well, Defender Chronicles [$1.99 / $2.99 / $4.99 (HD)] fans, let us put your fears to rest. We’ve had a chance to spend some time with Defender Chronicles II, and it seems to have everything the original had to offer. And every little bit of it is bigger, better, and sexier.

I spent the summer of 2009 consumed by the original. I had a brand new 3GS and pages of games, but Defender Chronicles – Legend of the Desert King was the one that devoured my time. Its mix of vertical tower defense and RPG conventions was completely irrestistable, and Gimka Entertainment and Menara Games propped it up with massive updates that added to its already substantial content. Defender Chronicles II is looking like it will contain that same potential for time investment, so you might want to clear your schedule in advance.

This game is leagues beyond its predecessor in terms of visual appeal, and that’s an achievement—as we pointed out way back in our review, Defender Chronicles was a looker in its time. But now every unit is more detailed and every animation is more fluid. And crisp—Retina support is in for iPhone, though apparently not for iPad. The game lives up to the rose-colored vision you may have of the original, but it’s much more refined, more up-to-date.

The gameplay has been similarly preserved. You’ll still spend your time turning flags into guilds and upgrading them through tiers of units, archers to rangers, squires to cavaliers. Strategy seems more important than ever before, with enemy units that take advantage of every potential weakness in your defense. Height and range are the biggest considerations as you scroll around massive, multi-tiered 2D maps. There are quite a few of those this time around, and they hit an almost Escher-esque level of complexity pretty quickly.

There isn’t much that’s changed outright, really. Voice actor George Ledoux returns to impress us with his Sean Connery impression, though he also pulls off an impressive lizardman. Heroes Melwen and the General return, but this time they’re accompanied by two new friends: Lovell and Elwyn, an archer and priest. The brand-new story of the heroes and their defence of Athelia against the Orcs and Forsaken is told through gorgeous comic-book cutscenes once more.

From our brief time with the game, it really seems like you’re going to be able to put in a ludicrous numbers of hours. There’s so much here for the player that wants to go deep, with heroes to level up and customize, hundreds of artifacts to locate and five difficulty levels and game modes to work through. The difficulty curve also feels a bit steeper, so if you’re already familiar with the game you shouldn’t be underwhelmed. If you’re feeling particularly cocky, you’ll be able to challenge yourself with a huge list of Game Center achievements and leaderboards.

Ultimately, it seems like Defender Chronicles II will be the perfect sort of sequel. It updates already excellent gameplay for a new generation of devices, and brings in all sorts of improvements in the process. It’s hard to imagine any Defender Chronicles fans being disappointed, and folks that are new to the series should be in for a treat. We’ll be taking a closer look at the game over the next couple weeks, and we’ll be back with our review after it hits the App Store on May 24th. In the meantime, the developers are posting regular previews in our discussion thread, so take a peek if your appetite isn’t already whetted enough.

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If you’re looking to spend at least one more dollar in THQ’s so-so wrestling game, WWE WrestleFest [$2.99 / HD], there’s no better time than now. A new IAP pack that includes a new arena and former and past crowd-pleasers Sexual Chocolate, Daniel Bryan, Edge, Mr. Perfect, and Eddie Guerrero is available for purchase.

THQ is branding this as the “Champions Pack,” which strikes us as kind of funny. Is it even possible to name a popular wrestler who hasn’t earned a belt or two over his surely-800 year career? Even Shamrock won championships. Shamrock, man. Anyway, if you’re interested in WrestleFest we highly suggest you read some reviews and community thoughts and check out the demo [Free / HD Free] before diving in. It’s definitely a mixed bag, and for those of you keep track at home, it still doesn’t support iCade for whatever reason.

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One of the world’s best CCGs on mobile, Ascension: Chronicle of the Godslayer [$.99], is now better looking and it’s packing more content. In a recent update, developer Incinerator Studios added retina support for iPad, as well as three new IAP card packs — Return of the Fallen, Storm of Souls, and an aptly named promotional pack called Promo Pack 1. It has also dropped in an “in-app purchase” manager, which allows you to restore, as well as buy, cards from within the app.

If this sounds good, go ahead and update Ascension. You’ll notice some new tweaks, too: fast-app switching is now supported and a new 28-day online game timer round out what is sounding like a pretty sweet update for the game’s most dedicated fans. It’s nice when this happens, right?

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For as many App Store games that I eyeball on a daily basis, I admit that something that has a lot of visual pop or a very distinct style will always catch my eye. Looks don’t always equal quality though, and I’ve been wooed by many an attractive looking title only to be disappointed when the gameplay didn’t quite follow through.

This is not the case with My Little Hero [ $0.99 ]. There are many titles out there that feel like iPhone games, but My Little Hero is not one of them. It has that shine that is evocative of games on a larger scale, and you’ll notice it from the title screen onward. It drops you into the role of a brave young boy whose friend Pinky (note: Pinky is your favorite stuffed rabbit) is kidnapped by the Boogeyman and spirited away into your bedroom closet. What will you do to save him? Why, don a cape and a helmet and follow him in there, of course.

Gameplay is viewed from a 3/4 top down perspective and will remind you of Zelda in under a minute. It’s not just the whimsy of the style, but the layouts of the worlds and the movements of the enemies as well. As you search for Pinky, you’ll navigate you way through forests, swamps, deserts and eventually make it to the Boogeyman’s nest. Each of these areas is open world, although there is a clear path you can follow through each of them if you’re not in an exploring mood. The worlds have plenty of little sub-destinations on a cutely drawn world map, so it will take you some time to plow your way through while stabbing things with your wooden sword.

When you kill enemies (which are all cute, by the way), you’ll be rewarded with buttons, which can be saved to buy things later such as lollipops that will restore you to full health. Later down the line, you’ll score items as well, such a a trusty flashlight. My favorite part of exploring these worlds was saving my game, as I did so by approaching a little white nightstand that looks just like the one in my bedroom and pulling the light on the bedside lamp. It’s the kind of touch that makes you go “awwww” – and this game is chock full of them.

It’s hard to complain about much in My Little Hero, as it really stands out in the genre, but there was one thing I didn’t like and that was the absence of music in the levels. As adorable as the game is, I found myself imagining a silly soundtrack to go with it, and I felt its absence. The sound effects in the levels are great and just what you expect to go with the overall tone, but I think I would have enjoyed my journey more if I could habe bopped along to some tunes.

The other small detriment I noticed was that the level design felt a bit repetitive after a while. To counter this somewhat I tried playing it in bite-sized sessions so I didn’t burn out too much. It’s not poorly designed, mind you, but when something looks this standout, you expect it to come through that way on all levels, and I think I could have fallen madly in love with it if it provided a little more variety.

That being said, My Little Hero is still a fantastic game, and I had a great time playing it. What it’s missing in variety it makes up for with heaps of charm, and for the amount of content you get, it’s worth way more than a buck. The developers also promise more levels in the future, so eventually you’ll have even more worlds to conquer. If you even remotely loved Costume Quest or similar action adventure games, you won’t want to pass on My Little Hero.

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Like most 2D platformer stars, Mr. Pop of Frenzy Pop [$0.99 / $0.99 (HD)] enjoys long walks on the beach, scouring levels for hidden items, and running and jumping through a series of trap-infested environments. Fortunately, the orange soda bottle’s bag of tricks distinguishes itself by extending quite a bit deeper than just running and jumping.

Throwing in elements from other popular platformers like League of Evil along with a fizzy maneuver all his own, Mr. Pop can wall-jump his way to greater heights, grind down walls to safety, and roll under spinning buzz saws and other hazards. The shades-wearing orange soda bottle also comes equipped with Pop Power. By holding the PP button in the lower right corner of the screen, Mr. Pop flips his top and fires fizzy bubbles, rocketing upward at super speed.

Passing levels requires you to master and seamlessly flow between maneuvers. Hop a saw blade, roll through tunnels, then alternate between floating and falling by using Pop Power in measured bursts so you don’t hurtle upwards and impale yourself on the blades above, nor drop onto the blades below; then grind down a wall and quickly bound down to safety before getting ready to mix and match maneuvers through the next stretch of sharp objects.

Mr. Pop’s defining trait is his Sonic-like speed. With the slightest tap of a virtual arrow, the carbonated hero goes from standstill to sprint. While Pop’s speed meshes with the rest of his slick move set to make you feel like a level-clearing ninja when plans go well, they often don’t. Most stages unleash scrolling traps like boulder-sized snowballs, blocks studded with the worst kinds of jaggies, and massive bosses, all chasing you across the screen or through an entire level. High-speed chases and picking my way through long spans of traps wouldn’t pose much of a problem if I had a proper controller, but virtual buttons infamous for their lack of precision often made some romps more frustrating than fun.

Touchy physics exacerbated my issues. Mr. Pop’s zero-to-sixty-in-.02-seconds momentum makes levels fly by, giving you little time to react to impending traps but no chance to slow down with something barreling down from behind. Again, that’s not so bad in and of itself. It was the inherent imprecision of non-tactile controls combined with the too-fast speed that often turned many levels into rinse-and-repeat exercises of: die, add the trap that did me in to a list of obstacles, then call up the whole level from memory and hope I can press each button just so in order to pass.

Buttons do respond when you press them dead on, but the control scheme itself occasionally hiccups. Left and right arrows sit in the left corner, jump and roll sit below PP on the right; but each set is fused together, so you’ll wind up pressing one when you meant the other. Standing still next to a wall then pressing jump makes Mr. Pop perform a wall jump if the last arrow button you pressed was in the direction of the wall—which, in most platformers, is usually the case.

Not exactly a move you want to perform when you’re hugging a wall on a narrow ledge adjacent to a bed of spikes. Holding the jump button during wall jumps registers as two jumps every time you connect with a solid surface, which can get you into trouble on levels covered in ceiling traps, and Mr. Pop flip-flops between grinding nice and easy, or shooting down as if the wall were coated in butter.

I harp on these issues only because platformers rely so heavily on precision and a controllable rate of movement. Frankly, other games in the App Store do everything Frenzy Pop does, and with tighter controls. But once you weed out some problems—learn to tap the jump button during wall jumps instead of holding it—and work around the rest, you’ll find an otherwise enjoyable platformer.

The variety of levels and their obstacles keep the pace quick and fresh, and the completionist in me enjoyed the extra challenge of hunting down the soda can hidden in each level and opening up unlockables such as races against an evil chunk of cheese and hard-mode stages that really put your handle on the controls to the test. Plus, flowing through complicated sets of traps really does feel good. It just takes a bit more effort than I’d like.

For only a dollar, the Frenzy Pop package includes several dozen levels and assorted unlockables from the start, with the promise of more worlds on the way soon. While the game’s content doesn’t yet measure up to other more padded entries in the App Store, what it does offer will keep you entertained, and for a fair asking price.

TouchArcade Rating:

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Shark Dash [$0.99 / Free ] features all the trappings of a classic love story. At the tale’s outset, we meet our protagonist, a toy shark enjoying a romantic swim around the tub with his gal. Suddenly rubber ducks, the most vicious of water fowl, come splashing onto the scene and restrain our hero, who flails about while the diabolical ducks spirit his fair maiden away. Rather than flexing his fins, the shark sets off on his quest to save his lady love by solving a series of physics puzzles.

Swapping hungry sharks for Angry Birds [ $0.99 ] and googly-eyed ducks for slovenly hogs, Shark Dash oozes personality. Each level takes place in a tub filled with a mix of bath-time implements: Salts, soap bars, plastic rings, beach balls, and several unique props like explosive mines and inflatable blocks that burst at a touch.

Positioned around the tub are the scumbags that made off with your girl. Your goal is to pull back on your shark and line up your dotted trajectory like an expert billiards player, then release to send him careening into bath-time accessories like a pinball—blasting through speed tubes that fire you into the air, cleaving through chains that hold hanging platforms, knocking over structures to dump their feathery cargo into the water, swooping beneath the surface to gobble up stragglers. Once you’ve devoured all your prey, you move on to the next stage.

Besides dining on duck, each level poses two additional challenges: collect every coin, and try to meet the minimum number of moves needed to win. Hitting par or less on each level is optional, but presents the game’s greatest thrill. As you progress, levels gradually introduce new elements that make up Rube Goldberg-like constructions. Dots lining the bathtub drain show how many moves you have to finish the level until the game pulls the plug and throws victory out with the bath water.

You can spend all your available moves throwing yourself at ducks, brute-forcing your way from one level to the next. Or you can join the Shark Dash elite who analyze each layout, painstakingly calculate trajectories, and slingshot their sharks in just the right way to kick off a Goldberg sequence that ends with every last duck into your belly—usually in two moves or less. Watching a well-laid plan come off without a hitch brought about immense satisfaction and prompted me to retry stages until I scored a perfect rank.

Unfortunately, the game’s economy is its biggest flaw. Collecting the coins scattered around levels gives you the funds you need to skip tougher levels, buy elixirs to call mulligans on poorly executed moves, pick up new sharks, or break your bank and open up every level. The problem is, even netting every coin on every stage doesn’t fill your wallet fast enough.

You can get by without retry elixirs and new sharks (the game’s levels are divided across themed bathtubs, and you automatically receive control of a new shark whose abilities Gameloft designed specifically for his tub’s challenges), but at some point, you won’t have enough to skip a stage giving you trouble. That means either banging your shark’s head against a level’s porcelain walls until you figure out how to pass it, or admit defeat and buy IAP coin packs.

Don’t let an unbalanced economy make you shy away from Shark Dash, though. Cracking a level’s puzzle-like configuration is a real kick that comes wrapped in a fun theme, vibrant graphics, and, quite likely, the first and only time you’ll ever root for a shark.

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It’s a Thursday on the App Store which is as just as good of a reason as any to set your games’ prices to free if you’re an iOS developer, or, at least, so it would seem. It sort of goes without saying, but due to the volatile nature of pricing on the App Store, you better grab these games now if you’re interested in them. Few things are more annoying in the world of iOS gaming than missing a killer freebie.

Get your downloading finger ready:

Beyond Ynth, Free – [Review] – [Forum Thread] – An absolutely fantastic puzzle game where you play as a little ladybug doing your best to survive each level, often by rotating curiously sectioned off boxes. Do not miss this game while it’s free. If you want to give it a go on your iPad, there’s Beyond Ynth HD [ $0.99 (HD)], too.

Braveheart, Free – [Forum Thread] – You probably have a lot of games on your iPhone, but how many of those games have you searching for the Holy Grail? (Not many, I’d guess.) You’ll hack and slash your way through all sorts of normal monsters, boss monsters, and other monsters. If you’re looking for the iPad version, Braveheart HD [ Free (HD)] is what you seek.

Escape The Ape, Free – [Review] – [Forum Thread] – This jumping game puts you to the task of drawing lines to create trampolines for JoJo the monkey to bounce on. While it looks simple, gameplay is deceptively deep especially when you start reaching higher altitudes and need to work harder to collect power ups.

Fish Tycoon, Free – [Forum Thread] – I’m including this game in the list because these dumb Tycoon games are responsible for soaking up countless hours of my time, going all the way back to my Palm Treo 650 days. Or, before that, now that I think about it. …And now, fair reader, I place this curse upon you.

Highway Rider, Free – [Forum Thread] – Have you ever been sitting in traffic when some dude on a motorcycle recklessly lane splits you at what seems like a million miles an hour? Well, in Highway Rider, you can be that jerk. The point system even encourages it, in fact.

Swordigo, Free – [Review] – [Forum Thread] – A side scrolling action RPG that is just fantastic. Imagine if you took something like Zelda II and released it in 2012, that’d be Swordigo. Download it. Play it. Love it. Trust me.

Towers N’ Trolls, Free – [Forum Thread] – I love tower defense games, you love tower defense games, and this is a tower defense game. It’s a pretty good one too, so if you haven’t scratched that whole laying out towers and murdering creeps itch in a while, here’s your chance.

Trigonon, Free – [Forum Thread] – The gimmick of this puzzle game is that it takes place in the factory of your mind. Your thoughts are represented by steel spheres, and you’ve got to get them out. Seems reasonable, and looks cool.

Vermes on Mars, Free – [Review] – [Forum Thread] – An interesting shooter where you control a small squad of robots (which are all upgradeable). You position them, and tap to target. It takes place on Mars, and your enemies are worms. The control scheme is worth giving this game a try.

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Way back in November of 2010, Playcreek released Death Worm [$0.99 / Free ], an official enhanced remake of the popular Flash game of the same name. By that point, we had already been enjoying a retro-inspired version of the “giant killer worm” formula for a few months with the excellent Super Mega Worm [$1.99 / Free ], but in our review for Death Worm we noted that both games offered decidedly different experiences and could happily coexist together.

Other people seemed to like Death Worm too, as this week Playcreek is celebrating hitting the 5 million download mark by releasing a big content update. The first new item on tap is a new ice-themed stage for the campaign, and more than 20 new enemies have been added to the game including a Mega Boss battle. A new trailer showcases the different features found in the latest Death Worm update.

The other big addition in this update is a brand new mini-game called Countdown. It tasks you with collecting lizards underground within a certain time limit and while avoiding hazards, with each lizard collected resetting the clock to allow you to keep going. Finally, there are a set of new achievements and some new in-game music to rock out to.

Death Worm is a game I thoroughly enjoyed when it came out in 2010, and the new update has reignited my interest once again. Definitely check it out if you’re into playing as a giant killer worm and enjoy challenging arcade games.

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